BMW COOKIE Policy

Your settings for the Use of Cookies that need consent:

Please note that such cookies may have been stored on your device before you did this. For technical reasons we cannot delete these cookies, but your browser will allow you to delete them yourself in its privacy settings.

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What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Using First-party cookies.

Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits.

Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies). The following table provides examples of BMW First-party cookies used on this website:

First Party Cookie:

Function:

WT_FPC

The Webtrends Analytics cookie collects anonymous data (ad views, browser information,
date and time, demographic data, page views) and the IP address of the user.

First Party Cookie:

Function:

WEBTRENDS_ID

The Webtrends Analytics cookie collects anonymous data (ad views, browser information,
date and time, demographic data, page views) and the IP address of the user

First Party Cookie:

Function:

ACOOKIE

The Webtrends Analytics cookie collects anonymous data (ad views, browser information,
date and time, demographic data, page views) and the IP address of the user.

First Party Cookie:

Function:

 

cc_consentCookie

This is for saving the cookie consent of the user.

First Party Cookie:

Function:

aems_trackin

This cookie holds the tracking information for the Search integration
of the website.

Using Third-party cookies on this website.

BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of Facebook services and YouTube videos. These Third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website.

Please visit the websites belonging to those Third-party providers if you need more information about how they use cookies. If you do not want to authorize cookies, then you can always disable them in your browser.

Third Party Cookie:

Function:

 

GEUP, PREF, VISITOR_INFO1_LIVE, YSC, _ga, dkv

Youtube Video Player

Third Party Cookie:

 

Function:

__ar_v4, __qca, __utma, __utmb, __utmc, __utmt, __utmz,
sc_anonymous_id, sclocale, web-ver

Soundcloud

Third Party Cookie:

 

Function:

datr, reg_ext_ref, reg_fb_gate, reg_gb_ref, act, c_user, csm,
datr, fr, lu, p, presence, s, xs

Facebook (Social sticky bar)

Third Party Cookie:


Function:

__atuvc, _conv_r, _conv_v, _ga, bt2, di2, dt, km_ab_cbp,
km_ai, loc, ssc, ssh, sshs, uid, um, ups, uvc, vs,  

Pinterest (Social sticky bar)

Third Party Cookie:

Function:

Cookies from loaded website, can be anything.

iFrame

Categories of cookies.

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie:

strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided –

for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance Cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified.

The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located.

Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not,

and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Cookies on this website that do not require your consent.

Cookies that are essential, also known as "strictly necessary" cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which matches the bandwidth that your current Internet connection can handle.

Another example of what these cookies do is to ensure http switches to https when you change pages, so that the higher security requirements for data transmission are maintained, where necessary. Furthermore, a cookie of this kind is also used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies. Strictly necessary cookies cannot be disabled through any of this website's functions. However, you can completely disable cookies in your browser at any time.

Cookies on this website that require consent.

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website, do nevertheless fulfil important functions. Without these cookies, features that enable our website to be used easily, such as auto-completed forms, will no longer be available. Settings you have chosen, such as language choices,

will no longer be saved, so you will be asked about them every time you change pages. Furthermore, we will no longer have a way of presenting you with offers that are personally tailored to you. These cookies are used by BMW and are therefore called first-party cookies, but they can also be used by third parties.

Managing and deleting cookies.

If you would like to block or delete cookies, you can make these changes in your browser settings. Most browsers allow you to accept or reject all cookies or only accept certain types of cookies. You can also adjust your settings so that you are notified each time a website would like to save a cookie. Procedures for managing and deleting cookies differ according to the browser you are using.

To learn how to adjust settings in your specific browser, use your browser's help function or go to http://www.aboutcookies.org. This site gives you step-by-step instructions on how to manage and delete cookies in most browsers.

Cookies on this BMW Motorrad website.

Component requires cookies

This website uses cookies in order provide you with the best possible surfing experience. The data is collected anonymously and is not used to create profiles or for any other purpose. Find out more about our Information and Setting concerning Cookies

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